About

From scooping poop to formulating health

Before VitaWoof was a company, it was just me.

Most premium dog brands are started by people who have never had to deal with the unglamorous side of owning a dog. That is not my case.

Long before VitaWoof, I ran a mobile pet grooming business and a dog waste removal business in Quebec — which meant going to people's homes and seeing dogs on their worst days: matted coats, upset stomachs, the aftermath of eating something they shouldn't have. Doing it mobile meant I wasn't just seeing a dog for twenty minutes in a salon — I saw their actual home, their actual routine, and exactly where things went off the rails.

That is where VitaWoof really started — not in a boardroom, but in yards and driveways across Quebec, watching what happens when a dog's diet and gut health are just slightly off, and knowing that most of the time it was preventable.

When I decided to build VitaWoof, I didn't want another feel-good supplement full of vague claims. I commissioned a veterinary dosage review that caught key ingredients underdosed in two of my own formulas — and I fixed them before a single bag shipped. Every ingredient earns its place on the label, at a dose that actually does something.

VitaWoof is self-funded, Canadian, and built by someone who cleaned up after thousands of dogs — in their own driveways — before ever trying to help them thrive. I'd say that's exactly the kind of person who should be making their vitamins.

Every dog deserves a long, healthy life, and every owner deserves a supplement they can trust without needing a science degree to read the label. That is why VitaWoof exists — to make honest, transparent nutrition the standard for dogs everywhere, one chew at a time, one day at a time.

We started in Calgary, Alberta, with a single product and a simple rule: do it properly, or don't do it at all. Real ingredients. Honest dosing. Every batch tested and documented. That standard is not something you dial back as you grow — it is the very reason you get to grow.

Our vision: a bag of VitaWoof in dog owners' pantries on every continent — reached for by reflex, because we never gave anyone a reason to look elsewhere. One dog, one bag, one owner at a time, until “VitaWoof” means the same thing everywhere it is sold: this is the brand you can trust.