About

Meet the Founder

I built the brand I wanted to buy from

I'm Brian Young, founder of VitaWoof. I grew up in Granby, Quebec, and I'm now based in Calgary, Alberta.

My path to this brand started with dogs. Before VitaWoof, I ran a mobile pet grooming business and a dog waste removal business in Quebec. I wasn't in an office. I was in people's yards and driveways, meeting their dogs and listening to the people who loved them. Those conversations taught me what pet owners care about most: they want to know exactly what goes into their dog's body, and they want to trust whoever is selling it.

I also learned how to build a business from nothing. I'm bootstrapped, bilingual in French and English, and I've always sold the old-fashioned way, face to face and one relationship at a time.

I started VitaWoof because I couldn't find a dog supplement I fully trusted. So I built the brand I wanted to buy from. We had every formula reviewed by a veterinarian, and when the review showed that some doses needed to be stronger, we fixed them before launch. That's the standard I hold us to, and it won't change as we grow.

VitaWoof is a premium Canadian brand built on three things: honest ingredients, transparent labels, and real accountability. We're launching with VitaWoof ONE, a daily multivitamin chew made to give every dog a strong daily foundation.

And we're just getting started. Dog food, more dog supplements, peptides for dogs, cat food, and cat supplements are all coming soon.

Thank you for trusting us with your best friend.

Vision statement

Every dog deserves a long, healthy life, and every owner deserves a supplement they can trust without needing a science degree to read the label. That is why VitaWoof exists — to make honest, transparent nutrition the standard for dogs everywhere, one chew at a time, one day at a time.

We started in Calgary, Alberta, with a single product and a simple rule: do it properly, or don't do it at all. Real ingredients. Honest dosing. Every batch tested and documented. That standard is not something you dial back as you grow — it is the very reason you get to grow.

Our vision: a bag of VitaWoof in dog owners' pantries on every continent — reached for by reflex, because we never gave anyone a reason to look elsewhere. One dog, one bag, one owner at a time, until “VitaWoof” means the same thing everywhere it is sold: this is the brand you can trust.

Customer stories and testimonials

Customer stories are coming soon — real testimonials, from real people.